AMZN · IPO · 1997
Amazon is a Taurus
A chart that likes things heavy, tangible and paid for. Amazon is a listed company, so its birthday is the day its shares first changed hands in public.
The birth certificate
Amazon first traded as a public company on Thursday, May 15, 1997, the day of its IPO. In financial astrology, that is the birthday, and AMZN gets a chart like anyone else.
Source: our hand-checked asset registry, at the New York open.
| Sun sign | Taurus, 24 degrees |
|---|---|
| Moon sign | Virgo, first quarter |
| Mercury | Taurus |
| Venus | Gemini |
| Mars | Virgo |
| Jupiter | Aquarius |
| Saturn | Aries |
| Element and quality | Earth, Fixed |
| Life Path | 1 |
| BaZi year and Day Master | Fire Ox, Yin Fire |
| Archetype | The Founder |
Sun in Taurus
Sun in late Taurus (24 degrees in). That makes Amazon a Taurus, the bull, a sign that likes things heavy, tangible and paid for. The ruler is Venus. The known bug is that it calls stubbornness patience and is right about half the time.
Its element is Earth. Earth signs run on proof: they build, count and keep what works. Its quality is fixed, the quality that holds the middle of each season and does not budge.
The rest of the sky
If the Sun is the public face, the Moon is what Amazon does when nobody is watching. Here it is in Virgo, which calms down by tidying something. Sky notes for the record: a first quarter Moon, half lit and growing, the phase tradition reads as a push through resistance; Mercury in Taurus, Venus in Gemini, Mars in Virgo, Jupiter in Aquarius and Saturn in Aries.
The numbers
Add the date's digits and reduce them and you get Life Path 1: the self-starter who would rather lead than be consulted. In BaZi, 1997 gives a Fire Ox year, steady, strong and unimpressed by hurry, and a Day Master of Yin Fire, where fire warms the room and burns through fuel.
Then there is the name, which is the part of the chart a company chose. By Pythagorean numerology "Amazon" is Expression 7, the researcher, who wants to know why before anything else, with Soul Urge 8 and Personality 8.
AMZN as a person
The reveal names people by letting seven traditions vote on four questions: move first or wait, this year or the next ten, one thing or many, out loud or in private. Run AMZN's birth date through it and the tally says The Founder.
We wrote the long version: Amazon Is a Taurus, the Sign That Really Likes Owning Things.
Your chart vs Amazon's
Put in your birthday and see how your chart gets on with AMZN's, plus the next day tradition marks for the two of you.
Read AMZN against your own chart
Yours takes about a minute and costs nothing, no card. With it in hand, look up AMZN in Read Anything and see where the two agree.
Other Taurus charts
Its neighbours
Questions people ask
What is Amazon's zodiac sign?
By its IPO on May 15, 1997, Amazon is a Taurus, with its Moon in Virgo and Life Path 1.
When was AMZN born?
May 15, 1997, according to our hand-checked asset registry, at the New York open.
Can astrology predict AMZN?
No. What a chart gives Amazon is a temperament. Whether charts move prices is a question we tested in public, and the answer was no.
A personality read of a date, not a forecast, and not advice. How we tested charts against returns · Every birth chart