YUM · first trade · 1997
Yum! Brands is a Virgo
A chart that has a checklist for the checklist. Yum! Brands is a listed company, so its birthday is the day its shares first changed hands in public, filed under Consumer Discretionary.
The birth certificate
Yum! Brands's first trade was on Wednesday, September 17, 1997. That is the day YUM arrived in public, so that is the day its chart is cast for.
Source: Yahoo Finance's recorded first-trade date, at the New York open.
| Sun sign | Virgo, 24 degrees |
|---|---|
| Moon sign | Aries, full Moon |
| Mercury | Virgo |
| Venus | Scorpio |
| Mars | Scorpio |
| Jupiter | Aquarius |
| Saturn | Aries |
| Element and quality | Earth, Mutable |
| Life Path | 7 |
| BaZi year and Day Master | Fire Ox, Yang Water |
| Archetype | The Vault |
Sun in Virgo
Virgo, late Virgo (24 degrees in): Yum! Brands shares a sign with the maiden with the wheat, ruled by Mercury. Read as a personality, it has a checklist for the checklist. Read less kindly, it cannot leave a typo alone, including other people's.
As an element, Earth. Earth signs run on proof: they build, count and keep what works. As a quality, Mutable, which is the quality that closes each season and adapts to whatever comes next.
The rest of the sky
Astrology reads the Moon as the private mood behind the public face. Yum! Brands has it in Aries, which feels things instantly and is over them by lunch. That day brought a full Moon, everything lit at once, which tradition reads as a very public arrival, with Mercury in Virgo, Venus in Scorpio, Mars in Scorpio, Jupiter in Aquarius and Saturn in Aries.
The numbers
Life Path 7 for Yum! Brands, which numerology calls the researcher, who wants to know why before anything else. In BaZi terms: a Fire Ox year (steady, strong and unimpressed by hurry) and a Yang Water Day Master, because water finds the way around whatever is in front of it.
Numerology reads a name as well as a date. Spell out "Yum! Brands", give each letter its number and reduce, and you get Expression 9: the humanitarian, thinking about everyone at once. The vowels alone give a Soul Urge of 4, the consonants a Personality of 5.
YUM as a person
Feed YUM's date to the archetype engine, the one that gives you your title, and it comes back The Vault. Whether that fits is a matter for its shareholders' group chat.
Your chart vs Yum! Brands'
Put in your birthday and see how your chart gets on with YUM's, plus the next day tradition marks for the two of you.
Read YUM against your own chart
It starts with yours (free, about a minute, no card). After that, Read Anything puts YUM next to it.
Other Virgo charts
Consumer Discretionary
Questions people ask
What is Yum! Brands's zodiac sign?
By its first trade on September 17, 1997, Yum! Brands is a Virgo, with its Moon in Aries and Life Path 7.
When was YUM born?
September 17, 1997, according to Yahoo Finance's recorded first-trade date, at the New York open.
Can astrology predict YUM?
No, and we checked. Charts read as personalities; as a return signal, in our own published tests, they come up empty.
A personality read of a date, not a forecast, and not advice. How we tested charts against returns · Every birth chart