NatalWealth
A fifteenth century calendar arch for May: Taurus the bull, the Gemini twins and the Sun in its chariot

KO · first trade · 1919

Coca-Cola is a Virgo

A chart that fixes, sorts and improves the thing nobody asked about. Coca-Cola is a listed company, so its birthday is the day its shares first changed hands in public.

The birth certificate

Coca-Cola's first trade was on Friday, September 5, 1919. Financial astrology treats that moment as a birth and casts a chart for it, the same way it would for you.

Source: our hand-checked asset registry, at the New York open.

Sun signVirgo, 11 degrees
Moon signCapricorn, waxing gibbous
MercuryLeo
VenusVirgo
MarsLeo
JupiterLeo
SaturnVirgo
Element and qualityEarth, Mutable
Life Path7
BaZi year and Day MasterEarth Goat, Yang Metal
ArchetypeThe Sniper

Sun in Virgo

Virgo, the middle of Virgo (11 degrees in): Coca-Cola shares a sign with the maiden with the wheat, ruled by Mercury. Read as a personality, it has a checklist for the checklist. Read less kindly, it cannot leave a typo alone, including other people's.

Earth signs run on proof: they build, count and keep what works. Virgo is also mutable, the quality that closes each season and adapts to whatever comes next. Put together, KO is earth and mutable.

The rest of the sky

The inner planets and the slow ones, as they stood for KO: Mercury in Leo, Venus in Virgo, Mars in Leo, Jupiter in Leo and Saturn in Virgo. The Moon was in Capricorn, a placement that keeps its feelings in a well-organised filing cabinet, at a waxing gibbous Moon, almost full, the phase of refining before the reveal.

The numbers

Numerology gives Coca-Cola Life Path 7, the researcher, who wants to know why before anything else. The Chinese calendar gives it an Earth Goat year (gentle, creative and fond of comfort), and its Day Master, the element of the day itself, is Yang Metal: metal cuts, refines and keeps its edges sharp.

Dates are given; names are picked. "Coca-Cola" reduces to Expression 8 (the executive, the number numerology ties most closely to money and power). Count only its vowels for a Soul Urge of 5; only its consonants for a Personality of 3.

KO as a person

If Coca-Cola typed its birth date into NatalWealth, the engine that names people would call it The Sniper. That is the same engine, the same seven traditions and the same four questions a person gets.

Your chart vs Coca-Cola's

Put in your birthday and see how your chart gets on with KO's, plus the next day tradition marks for the two of you.

Read your chart against KO in the app

Read KO against your own chart

Free, about a minute, no card. Once your chart exists, type KO into Read Anything and compare.

Other Virgo charts

Its neighbours

Questions people ask

What is Coca-Cola's zodiac sign?

By its first trade on September 5, 1919, Coca-Cola is a Virgo, with its Moon in Capricorn and Life Path 7.

When was KO born?

September 5, 1919, according to our hand-checked asset registry, at the New York open.

Can astrology predict KO?

No, and we checked. Charts read as personalities; as a return signal, in our own published tests, they come up empty.

A personality read of a date, not a forecast, and not advice. How we tested charts against returns · Every birth chart