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DG · first trade · 2009

Dollar General is a Scorpio

A chart that goes deep, keeps secrets and plays the long game. Dollar General is a listed company, so its birthday is the day its shares first changed hands in public, filed under Consumer Staples.

The birth certificate

Dollar General's first trade was on Friday, November 13, 2009. Astrologers who read companies use exactly this date as the moment of birth.

Source: Yahoo Finance's recorded first-trade date, at the New York open.

Sun signScorpio, 21 degrees
Moon signLibra, waning crescent
MercuryScorpio
VenusScorpio
MarsLeo
JupiterAquarius
SaturnLibra
Element and qualityWater, Fixed
Life Path8
BaZi year and Day MasterEarth Ox, Yang Water
ArchetypeThe Lone Bet

Sun in Scorpio

DG has its Sun in late Scorpio (21 degrees in), the sign of the scorpion. Tradition says Scorpio goes deep, keeps secrets and plays the long game, and gives it Mars and Pluto as rulers. The less flattering half: it holds a grudge like a long position.

Fixed Water: that is the short version of Dollar General. The long version is that the sign is fixed, the quality that holds the middle of each season and does not budge, and that water signs run on feeling: they read the room before they read the numbers.

The rest of the sky

Under the Sun sign sits the Moon, in Libra here, and a Moon in Libra needs the room to like each other. It was a waning crescent, the last sliver before dark, read as rest and quiet preparation. The planets: Mercury in Scorpio, Venus in Scorpio, Mars in Leo, Jupiter in Aquarius and Saturn in Libra.

The numbers

Reduce November 13, 2009 digit by digit and numerology hands back Life Path 8, the executive, the number numerology ties most closely to money and power. Chinese astrology files DG under an Earth Ox year, steady, strong and unimpressed by hurry, with a Day Master of Yang Water: water finds the way around whatever is in front of it.

The name gets a vote too. "Dollar General" adds up to an Expression number of 7, the researcher, who wants to know why before anything else. Its Soul Urge (vowels only) is 9 and its Personality (consonants only) is 7.

DG as a person

NatalWealth's archetype engine does not know it is reading a ticker. Given Dollar General's birth date, it returns The Lone Bet.

Your chart vs Dollar General's

Put in your birthday and see how your chart gets on with DG's, plus the next day tradition marks for the two of you.

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Read DG against your own chart

Your chart first: free, about a minute, no card. Then search DG in Read Anything to set the two side by side.

Other Scorpio charts

Consumer Staples

Questions people ask

What is Dollar General's zodiac sign?

By its first trade on November 13, 2009, Dollar General is a Scorpio, with its Moon in Libra and Life Path 8.

When was DG born?

November 13, 2009, according to Yahoo Finance's recorded first-trade date, at the New York open.

Can astrology predict DG?

No. What a chart gives Dollar General is a temperament. Whether charts move prices is a question we tested in public, and the answer was no.

A personality read of a date, not a forecast, and not advice. How we tested charts against returns · Every birth chart