NatalWealth
A fifteenth century calendar arch for May: Taurus the bull, the Gemini twins and the Sun in its chariot

AXP · first trade · 1977

American Express is a Taurus

A chart that builds slowly and then refuses to move. American Express is a listed company, so its birthday is the day its shares first changed hands in public.

The birth certificate

American Express's first trade was on Wednesday, May 18, 1977. That is the day AXP arrived in public, so that is the day its chart is cast for.

Source: our hand-checked asset registry, at the New York open.

Sun signTaurus, 27 degrees
Moon signGemini, new Moon
MercuryTaurus
VenusAries
MarsAries
JupiterGemini
SaturnLeo
Element and qualityEarth, Fixed
Life Path11/2
BaZi year and Day MasterFire Snake, Yin Wood
ArchetypeThe Founder

Sun in Taurus

Sun in late Taurus (27 degrees in). That makes American Express a Taurus, the bull, a sign that likes things heavy, tangible and paid for. The ruler is Venus. The known bug is that it calls stubbornness patience and is right about half the time.

Earth signs run on proof: they build, count and keep what works. Taurus is also fixed, the quality that holds the middle of each season and does not budge. Put together, AXP is earth and fixed.

The rest of the sky

If the Sun is the public face, the Moon is what American Express does when nobody is watching. Here it is in Gemini, which processes every feeling by describing it to someone. Sky notes for the record: a new Moon, the dark start of the lunar month, which astrologers read as a clean slate; Mercury in Taurus, Venus in Aries, Mars in Aries, Jupiter in Gemini and Saturn in Leo.

The numbers

Two more traditions, two more opinions. BaZi calls the year Fire Snake, patient, private and very hard to surprise, and the day Yin Wood, because wood grows toward the light and does not ask permission. Numerology reduces the date to Life Path 11/2, a master number, the visionary who picks up signals nobody else hears.

Dates are given; names are picked. "American Express" reduces to Expression 8 (the executive, the number numerology ties most closely to money and power). Count only its vowels for a Soul Urge of 8; only its consonants for a Personality of 9.

AXP as a person

If American Express typed its birth date into NatalWealth, the engine that names people would call it The Founder. That is the same engine, the same seven traditions and the same four questions a person gets.

Your chart vs American Express'

Put in your birthday and see how your chart gets on with AXP's, plus the next day tradition marks for the two of you.

Read your chart against AXP in the app

Read AXP against your own chart

Free, about a minute, no card. Once your chart exists, type AXP into Read Anything and compare.

Other Taurus charts

Its neighbours

Questions people ask

What is American Express's zodiac sign?

By its first trade on May 18, 1977, American Express is a Taurus, with its Moon in Gemini and Life Path 11/2.

When was AXP born?

May 18, 1977, according to our hand-checked asset registry, at the New York open.

Can astrology predict AXP?

No. What a chart gives American Express is a temperament. Whether charts move prices is a question we tested in public, and the answer was no.

A personality read of a date, not a forecast, and not advice. How we tested charts against returns · Every birth chart