The twelve money archetypes

Twelve ways people move with money. One of them is going to be uncomfortably accurate.

The Serial StarterYou have three of these open in other tabs right now. You will start the fourth before closing any of them. The Long DeciderYou have been about to buy the same thing since spring. Your reasons are excellent and there are more of them every week. The Out-Loud ThinkerYou explained the whole thesis at dinner. You have not actually placed the trade. The Spreadsheet KeeperYou have a tab for this. It has a tab. You update it more often than you touch the account. The Price CheckerYou have refreshed the same number four times since you sat down. It has not moved. You will check again. The Default TreasurerYou became the one who handles the money because nobody else would. You have not once been thanked for it. The Deep ReaderYou read the whole filing. You are the only person you know who did, and you will not bring it up. The System BuilderYou do not have picks, you have rules, and you would like it noted that the rules are working. The Board ExplainerYou can explain anyone else's money calmly and completely. Yours you have not looked at since spring. The Early OneYou were in before it had a name. You have been waiting for everyone else to notice ever since. The Long BuilderYou are building something that outlasts the quarter. You have told no one how far out you are actually thinking. The Weight CarrierYou are holding a number in your head for people who do not know you are holding it.

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This describes a decision style, not a forecast. It is not financial advice, and nothing here predicts what any market will do.

We tested whether these chart signals predict returns. They do not, at the power we could measure. We publish that because it is true, and because a product that hides its own null result is asking you to trust the wrong thing. What the chart is good for is a lens on how you tend to move with money.